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Summary: Google has shown a temperament to share the love with its Nexus-branded phones and tablets, a move confirmed to continue with subsequent Nexus phone from LG. this can be the fourth hardware partner creating a Nexus device, preventing consistency within the whole.
Google's Nexus line of phones and tablets is that the flagship line for the mechanical man platform. every Nexus device has debuted with the newest version of the mechanical man OS, while not OEM customizations to complicate things. Nexus devices have typically gotten updates during a timely fashion, one thing rare within the mechanical man area.
CNET has confirmed that subsequent Nexus phone can seem this month, made by LG. this can be the primary time Google has teamed up with LG and it ought to facilitate the latter forced the lock the United States market. The phone is anticipated to be heavily influenced by the LG Optimus G as seen within the image on top of.
"LG is among the businesses that is still troubled to show a profit on its smartphone business. the corporate is hoping for higher this season, with AT&T merchandising its Optimus G and keeping the Optimus franchise name intact."
Partnering with LG for the Nexus phone could be a departure for Google, as past Nexus phones are made by HTC (Nexus One) and Samsung (Galaxy Nexus S, Galaxy Nexus). Those firms were at the highest of the mechanical man phone area at the time of the partnership that isn't the case with fledgling LG. Google is seemingly making an attempt to assist LG forced the lock the United States market with the new Nexus phone.
While Google is winning friends by spreading the Nexus love round the OEMs concerned, it is not firming up the Nexus whole with shoppers. every OEM that has made a Nexus phone within the past has engineered a phone nothing like alternative Nexus handsets, leading to AN inconsistent image with shoppers. it is not extremely the most effective thanks to build a solid whole.
In addition to the (soon to be) 3 completely different firms building Nexus phones, the primary pill from Google (Nexus 7) is build by Asus. That partnership was a surprise given each HTC and Samsung have engineered mechanical man tablets for a short time. The Nexus seven could be a solid pill that the call to travel with Asus was an honest one, however it keeps the Nexus line from having consistency in style.
Partnering with completely different firms to form Nexus merchandise is also an honest call by Google to stay the foremost partners happy, however it dilutes the whole within the eyes of shoppers. the planning of Nexus phones has varied greatly with every completely different manufacturer, and this can continue with the LG version. it would be higher within the long-term for Google to stay with one OEM to relinquish the whole an identical style over time.
It is this writer's opinion that Google would be higher served to commission a particular style for the Nexus whole and to stay with it. Google may manufacture the Nexus whole with its own Motorola division however has created it clear that will not happen. It's as if Google desires its own whole however desires to stay a long way from the devices.
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